As one the leading mattress companies in all of Costa Rica, La Repa de Sueños faced…
Category: digital marketing
Email automation best practices for highly engaging campaigns
By James Westfield July 25, 2024 Creating an automated email campaign can seem daunting. You have…
Former PepsiCo CMO Todd Kaplan Lands at Kraft Heinz
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food…
Amazon’s AI shopping assistant Rufus is live for all U.S. customers
Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app.…
Daily Search Forum Recap: July 12, 2024
Here is a recap of what happened in the search forums today, through the eyes of…
The creator economy in 2025: 8 experts on how to survive and thrive
By Pam Neely July 12, 2024 The creator economy is a growing sector where individuals use…
Inside AT&T’s Strategy to Be Part of Black Cultural Moments
With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent…
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to…
Daily Search Forum Recap: July 11, 2024
Here is a recap of what happened in the search forums today, through the eyes of…
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need…