Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad

Will Ferrell is back singing another off-key cover of a Fleetwood Mac song in the second…

Google Made Search Much Faster

Google recently said it made Search “much faster,” at least that is what Rajan Patel, the…

The Notty Chef: A Rebel in the Kitchen

When you interview people for a living, cynicism comes easy. Some phone it in. Others perform…

Rethinking what Google Ads success looks like

Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for…

Cheap Old Houses: How a Niche Idea Became a Social Media Powerhouse

In an era where social media thrives on the flashy and the new, Cheap Old Houses…

Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New Pop’d Candy

According to Grand View Research, the global freeze-dried candy market size is expected to reach $2.4 billion by…

The best affiliate networks by need and use case

Affiliate networks aren’t one-size-fits-all.  Between evolving tracking laws, new tech capabilities, and shifting fee structures, the…

Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

For the original iTunes version, click here. Google was ruled, for the second time, an…

How to Be an Effective SEO Mentor — Whiteboard Friday

Set boundaries How to cultivate a successful mentoring relationship. I tell a story about when I…

Solid Starts: Empowering Parents, One Spoonful at a Time

Being a parent is basically a contact sport: from constant battles about bedtime to “Please comb…