How to Strengthen Your Brand’s Authority — Whiteboard Friday

Now my final one and probably the one that most people struggle with is being agile…

Enhancing Engagement with Instagram Automation: A Strategic Guide

What if you could wave a magic wand and make one dream come true? No, it…

Kraft Heinz on the Secret Sauce Behind Its Mustard Collab

ADWEEK: Why did Heinz decide to jump on this cultural moment? TODD KAPLAN: “This partnership with…

Beyond Spotify: Why Musicians Need to Diversify Their Platforms (And Take Control)

Spotify may be the king of streaming, but for musicians, relying solely on the platform is…

Fox to Drive IndyCar Viewership With Super Bowl Promo Blitz

🥛 @AlexPalou and @CGRTeams can almost taste it. Welcome to the fastest racing on earth. #INDYCARonFOX…

Brand + performance: The secret to maximizing ad ROI

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and…

Author Bios For SEOs Are Easy To Spot

John Mueller from Google wrote on Bluesky, “and let’s be honest, people can tell when author…

Chatbots Are Your New BFF: How AI Powers Content Creators

Did you know that 80% of consumers prefer using chatbots over talking to humans for simple…

How to master user intent with SEO personas

Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do…

How to Decide Between One Domain or Many for SEO — Whiteboard Friday

Well, actually, there’s lots of influencing factors you need to consider from an SEO perspective. And…