When you interview people for a living, cynicism comes easy. Some phone it in. Others perform…
Category: digital marketing
Rethinking what Google Ads success looks like
Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for…
Cheap Old Houses: How a Niche Idea Became a Social Media Powerhouse
In an era where social media thrives on the flashy and the new, Cheap Old Houses…
Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New Pop’d Candy
According to Grand View Research, the global freeze-dried candy market size is expected to reach $2.4 billion by…
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The best affiliate networks by need and use case
Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the…
Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews
For the original iTunes version, click here. Google was ruled, for the second time, an…
How to Be an Effective SEO Mentor — Whiteboard Friday
Set boundaries How to cultivate a successful mentoring relationship. I tell a story about when I…
Solid Starts: Empowering Parents, One Spoonful at a Time
Being a parent is basically a contact sport: from constant battles about bedtime to “Please comb…
CBS Los Angeles Names Rudabeh Shahbazi Evening Co-Anchor
Rudabeh Shahbazi has been named co-anchor of the weekday evening newscasts for CBS Los Angeles alongside Pat Harvey.…
U.S. search ad revenues surged to $102.9 billion in 2024
Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according…