Social media creators today face a seemingly impossible set of challenges: they need to gain followers…
Category: digital marketing
Channing Dungey to Lead WBD’s US Networks, Finch Retires
The news of Finch’s departure comes on the heels of Warner Bros. Discovery’s second-quarter earnings report,…
Meta expands ad attribution tools to boost campaign performance
Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New…
Google August Core Update, Big Ranking Bug, DOJ Google Breakup, AI Overview Links, Gemini Research & More
For the original iTunes version, click here. It finally happened: Google released the August 2024…
Testing Ideas From the Google API Leaks — Whiteboard Friday
But you’re probably here more for the new ideas. So new ideas that came from reading…
How Will Google’s Antitrust Ruling Affect You?
So, how might this impact Google consumers in the broadest sense? At this scale, we don’t…
Search Intent and the Organic Funnel — Whiteboard Friday
So, starting at the top of the funnel, with informational search, this is people who are…
Get Smart(er): Answering Instagram FAQs With Manychat
As a creator, you probably make cool stuff. That cool stuff you make then makes people…
Taylor Swift Among the 5 Players Powering the NFL Ad Blitz
The NFL has made efforts in recent years to highlight Hispanic players and staff, put Hispanic…
Is using AI-generated content for SEO plagiarism?
As more people adopt AI tools to generate content for SEO, the line between inspiration and…