Beyond its original programming, Hallmark is giving advertisers the chance to connect with fans with the…
Category: digital marketing
Google Ads API v19.1 adds new Demand Gen, video campaigns features
Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities…
Memes, Tweets, and Stand-Up Bits: How Social Media Helps Comedians Test New Material
Comedians need social media as a tool in their ‘Help my career succeed’ arsenal, and there’s…
Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad
Will Ferrell is back singing another off-key cover of a Fleetwood Mac song in the second…
Google Made Search Much Faster
Google recently said it made Search “much faster,” at least that is what Rajan Patel, the…
The Notty Chef: A Rebel in the Kitchen
When you interview people for a living, cynicism comes easy. Some phone it in. Others perform…
Rethinking what Google Ads success looks like
Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for…
Cheap Old Houses: How a Niche Idea Became a Social Media Powerhouse
In an era where social media thrives on the flashy and the new, Cheap Old Houses…
Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New Pop’d Candy
According to Grand View Research, the global freeze-dried candy market size is expected to reach $2.4 billion by…
The best affiliate networks by need and use case
Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the…