Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New…
Category: digital marketing
Google August Core Update, Big Ranking Bug, DOJ Google Breakup, AI Overview Links, Gemini Research & More
For the original iTunes version, click here. It finally happened: Google released the August 2024…
Testing Ideas From the Google API Leaks — Whiteboard Friday
But you’re probably here more for the new ideas. So new ideas that came from reading…
How Will Google’s Antitrust Ruling Affect You?
So, how might this impact Google consumers in the broadest sense? At this scale, we don’t…
Search Intent and the Organic Funnel — Whiteboard Friday
So, starting at the top of the funnel, with informational search, this is people who are…
Get Smart(er): Answering Instagram FAQs With Manychat
As a creator, you probably make cool stuff. That cool stuff you make then makes people…
Taylor Swift Among the 5 Players Powering the NFL Ad Blitz
“I don’t think it’s correct to assume that just because it’s Christmas day that people who…
Is using AI-generated content for SEO plagiarism?
As more people adopt AI tools to generate content for SEO, the line between inspiration and…
Daily Search Forum Recap: August 14, 2024
Here is a recap of what happened in the search forums today, through the eyes of…
How To Plan and Run a Successful Client Meeting
Hopefully, with all your data prepared and pre-meeting emails sent, you’ll feel ready to walk into…