John Lewis Christmas Ad Ventures Into Relatable Territory

“In the old days of the Christmas ad, it launched in a big, peak TV moment…

YouTube unveils new tools to help brands tap into creator content & Shorts ads

YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include:…

Daily Search Forum Recap: November 13, 2024

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm…

What Can You Do About Google’s Helpful Content Update? — Whiteboard Friday

So just to quickly recap, what I found was sites that had lost in the September…

Announcing MozBar V4 – A New Era for Moz’s SEO Browser Extension

This release is a landmark event because we migrated MozBar to V3 of the Moz API.…

Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday

Now, let’s move on to automating monotony. I think for most people, we think of automation…

How Many Keywords Should You Target?

This post expands on something I discussed in my talk at MozCon two years ago: I…

How To Create Helpful Content Post-HCU

8. Infuse content with empathy Empathy in content creation means anticipating user needs, guiding them through…

21 Black Friday Marketing Strategies to Maximize Your Profits

Black Friday, the day after Thanksgiving in the United States, marks the official start of the…

Accelerate Your SEO Knowledge: New Webinar From Moz

Look, I know it’s tempting to skip the foundational bits of a guide or a course,…