What if you could wave a magic wand and make one dream come true? No, it…
Category: digital marketing
Kraft Heinz on the Secret Sauce Behind Its Mustard Collab
AW: Last question. Are you a fan of Kendrick Lamar? What are some of your favorite…
Beyond Spotify: Why Musicians Need to Diversify Their Platforms (And Take Control)
Spotify may be the king of streaming, but for musicians, relying solely on the platform is…
Fox to Drive IndyCar Viewership With Super Bowl Promo Blitz
🥛 @AlexPalou and @CGRTeams can almost taste it. Welcome to the fastest racing on earth. #INDYCARonFOX…
Brand + performance: The secret to maximizing ad ROI
In digital marketing, a common belief is that everything can be measured – clicks, conversions, and…
Author Bios For SEOs Are Easy To Spot
John Mueller from Google wrote on Bluesky, “and let’s be honest, people can tell when author…
Chatbots Are Your New BFF: How AI Powers Content Creators
Did you know that 80% of consumers prefer using chatbots over talking to humans for simple…
How to master user intent with SEO personas
Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do…
How to Decide Between One Domain or Many for SEO — Whiteboard Friday
Well, actually, there’s lots of influencing factors you need to consider from an SEO perspective. And…
The Art of the Tease: Why Musicians Need to Build Anticipation (Not Just Drop Music)
The long game is over when everyone has the attention span of a goldfish. Fans stream…