Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm…
Category: digital marketing
You Went Viral on TikTok — Now What? How to Keep the Momentum Going
It happened. Call the folks, order the confetti, and strike up the band — you’ve gone…
Behind the Screens Campaign Returns to CinemaCon With New Episodes
If you’ve been to the multiplex anytime since 2002, you’ve already met your friendly neighborhood Spider-Man—multiple…
How Joy and Connection Delivers for Brands
This post was created in partnership with Fetch Key takeaways Consumers are in control when it…
Small Google Search Spam Policy Change Shows Intent Practices
Google made a really small change to its spam policies documentation to say, “In the context…
Are TikTok Tools Worth It?
TikTok’s popularity is undeniable, but keeping up with trends, posting consistently, and analyzing what’s working can…
Former GM of KDFW in Dallas Kathy Saunders Dies Suddenly
Former KDFW-KDFI senior vice president and general manager Kathy Saunders died suddenly on March 26, 2025,…
Best Tools For Cross-posting and Cross-promotion on TikTok
You want to keep that magic going when you’re in a flow state. The same goes…
The 50th Annual Gracie Awards Honor the 3 Broadcast Networks
Top of the Ticker: The Alliance for Women in Media celebrated the 50th anniversary of the…
How Everyday Reading Became a Literary Powerhouse
Getting people to read isn’t easy. If you haven’t noticed, you practically have to shove a…