Or have a look at Flamin’ Scorching Cheetos x Megan Thee Stallion, versus Popeyes x Megan Thee Stallion. Each characteristic Megan’s signature spice, however the Flamin’ Scorching collab let her go all the way in which with each FU puns and a scholarship for Thee Stallion’s alma mater, Texas Southern College.
Learn the room
On the finish of the day, you need to do what is smart for you. You’re in search of the intersection of being who you’re and aligning with what issues to your viewers. It’s not simply Superstar + Product or Competition + Ferris Wheel. You may’t present up at Coachella the identical means you’d present up at Broccoli Metropolis. Gen Z and Black Gen Z will not be the identical! So, who’s your viewers?
Know your sauce, and know that not all sauces go together with all dishes. Diversify your efforts. Do a celeb spot (in case you should), then a TikTok creator activation. Or maintain the proprietary summit however differentiate with location, audio system and on-site experiences.
Preserve it contemporary. Typically the most effective laid proposals don’t lead to a inexperienced gentle. So lay the muse. You might be able to go larger and riskier subsequent time.
Put all of it collectively and…
With the Tremendous Bowl proper across the nook, it is going to be attention-grabbing to see which manufacturers rise to the problem and which spend (or waste) their advert {dollars} on an influencer endorsement. After that, its conferences and Coachella clones. Until…?