Alison Hoffman, president, home networks, Starz: Bundling and packaging to drive top-line progress will stay a scorching matter. From a value perspective, there’ll proceed to be consideration on how the large, broad-based streamers will prune their portfolios to carve a path to profitability within the digital world.
Kim Kelleher, chief industrial officer, AMC Networks: 30 years in the past, Bruce Springsteen sang about 57 channels and nothin’ on. In the present day it’s extra like 57 nice exhibits and no thought the place to seek out them. We have to make issues simpler for customers, throughout content material discovery and consumption. In 2024, we are going to see new partnerships and bundles that can transfer us on this necessary route.
Peter Olsen, president advert gross sales, A+E Networks: Measurement and transparency are nonetheless a multitude. There might be a whole lot of noise round these matters.
Mark Marshall, chairman, international promoting and partnerships, NBCUniversal: I is perhaps biased with this one, however the 2024 Olympics in Paris and Paralympic Video games will—no doubt—dominate the TV panorama in 2024. Not solely are the Video games being utterly reimagined with a few of the world’s most iconic backdrops, however the whole Opening Ceremony will happen alongside the spectacular River Seine. With the Olympics, we’ve this unbelievable alternative to unite cultures and communities at a time once I’d say the world wants it essentially the most.
Amy Reisenbach, president, CBS Leisure: High quality vs. amount.
Dina Roman, svp, international advert gross sales, Fubo: Whereas a number of matters throughout the TV panorama will rise to the highest in 2024, the business needs to be paying shut consideration to AI. The affect of AI on CTV promoting has not but reached an inflection level. There’s nonetheless an excessive amount of alternative for AI to enhance customized advert experiences and tie these again to advert efficiency knowledge on CTV. That is very true within the areas of artistic versioning and optimization throughout channels.
Rob Sharenow, president, programming, A+E Networks: Throughout the company hallways, it is going to be concerning the ongoing quest to determine widespread or understandable measures of success and monetization.
Kristina Shepard, vp international promoting and gross sales partnerships, Roku: Shoppers are more and more comfy shopping for merchandise instantly from social, cell and show advertisements. Whereas extending this habits to the realm of TV streaming is a comparatively latest growth, 2024 will see massive will increase and developments for shoppable TV.
Donna Speciale, president of U.S. promoting gross sales and advertising and marketing, TelevisaUnivision: Creator-driven content material and advertising and marketing. There might be a heightened deal with cultural relevance in new areas as manufacturers look to achieve audiences by way of the lens of authenticity.