Jon Steinlauf, chief U.S. promoting gross sales officer, Warner Bros. Discovery: The 2024 elections (native and nationwide), ad-supported streaming and synthetic intelligence. We are able to count on elevated advert spending by political campaigns and a shift in viewers habits in the direction of political information. In 2023, there have been a whole lot of normal conversations round AI and the main focus in 2024 needs to be on precise use, similar to focused advertising and marketing, predicting viewers habits and artistic alternatives. With most streaming platforms now providing an AVOD tier, the significance of ad-supported streaming to each customers and types will proceed to develop.
Rob Wade, CEO, Fox Leisure: We’re already seeing an rising development, which is shortly turning into a brand new business commonplace, the place corporations are trying overseas for high creators and manufacturing companions for premium content material. Working inside this international framework, we’ve the power to increase the storytelling and in the end construct new enterprise fashions.
Carly Zipp, international director of name advertising and marketing for Amazon Adverts: Mr. & Mrs. Smith with Donald Glover and Maya Erskine will certainly be dominating all of my conversations in 2024. However trying forward on the business, I see us focusing an increasing number of on stay sports activities and the numerous alternative we’ve in STV—this consists of creator-driven properties similar to Twitch and new choices together with Prime Video advertisements.