Christina Wong, CEO and founding father of Fruit + Flower Co, stated that WhistlePig latching onto hashish language and terminology “will help to teach the alcohol client” about weed.
The model’s quaint cocktail might function an intro for the cannacurious.
“It’s even higher that it’s non-psychoactive—it doesn’t have a THC stigma,” Wong informed Adweek. “It’s like a bridge—a mid-step—for many who aren’t fairly able to embrace cannabis-infused drinks.”