“They wish to have an amazing presence when everybody’s there for the sport. The convergence of Tremendous Bowl betting, MGM, them having such a presence in Vegas and being a part of their core DNA is simply the proper (convergence),” stated Gross.
The Highdive group shot the spots in Las Vegas and the Bellagio fountain will make an look. Gross stated that having sports activities books in its casinos provides the model legitimacy and a better high quality model notion than among the different gaming apps.
Publish-game plans
The spots with Brady, Vaughn and Gretzky are basically a one-off marketing campaign for the Tremendous Bowl, however Highdive will work with the opposite stars on BetMGM’s roster, together with Jamie Foxx, and Kevin Garnett transferring ahead.
Gross stated that the remit as AOR can even embody different aspects on the BetMGM enterprise, which features a on line casino app, a “accountable playing” marketing campaign, in addition to social.
“There will likely be some social activations and a few earned and digital in there. We haven’t gotten to that but, however that will likely be a part of the scope this 12 months,” stated Gross.
BetMGM has beforehand labored with 72andSunny on campaigns with Foxx and Vanessa Hudgens and others.
