The 60-second advert is break up into two elements, the primary being a brilliant attractive promo that emphasizes the product’s skill to ship “greater” and “plumper” outcomes. Cardi B prances and purrs, joined by some duck-billed backup dancers and big phallic-shaped props.
The second half offers with the aftermath of males mistaking the lip gloss for a penis enlarging serum. Hilarity ensues as feminine firefighters, pharmacists and reporters take care of the medical emergencies and common chaos. So. A lot. Eye. Rolling.
NYX is considered one of a number of magnificence manufacturers participating within the Large Sport correct and its regional telecasts, together with CeraVe, e.l.f., Dove and Cetaphil, as feminine viewership is anticipated to hit a brand new excessive.
Duck Plump has develop into a viral hit since its premiere final fall, though buyer opinions routinely point out a burning, tingling sensation that may final for practically an hour after making use of the product.
Followers of the model had already identified that the identify Duck Plump was ripe for comedy, so creatives took the idea to an outlandish stage, giving Cardi B the final phrase within the spot: “They put it the place? Why?”
However she is aware of why.