Can Chobani’s CMO Slash CPG Advertising Stereotypes?

We simply launched one thing with Graza, the additional virgin olive oil firm, which is an unbelievable model. It’s finished lots to make olive oil much more accessible to any residence, and in addition was nice for us as a result of it confirmed those that Greek yogurt doesn’t essentially must be candy, and it doesn’t essentially simply must be for breakfast. There are many different savory methods you need to use it for lunch and dinner.

Sure, promoting nonetheless performs a key position to amplify messages and, at moments, create the appropriate conversations. However that’s only one piece of the puzzle. I feel manufacturers like Chobani which have the love and the relevance can do much more attention-grabbing issues even past promoting. That’s one thing I’m tremendous enthusiastic about exploring right here.