Plant-based cheese accounted for $233 million in U.S. retail gross sales in 2022, per Spins information, with 47 million models bought. Its retail greenback and unit gross sales dipped barely—2% and 5% respectively—in 2022 after seeing double-digit development in the last few years.
The merchandise, constructed from soy, nuts, peas and different components, nonetheless have solely 5% family penetration and about 1% of the dairy class, however tout 50% repeat consumers, in accordance with Spins.
Daiya continues to attempt to construct consciousness and enhance gross sales with adverts which have included homages to movie noir and laugh-tracked sitcoms. The model is pushing “Skeptics” by means of digital, related TV and social media buys, along with an experiential pop-up just lately at Two Boots pizzeria in New York’s West Village.