Large title manufacturers
The insurance coverage class continues to be “actually sturdy,” in keeping with Bogusz, with Geico returning this yr as a accomplice after sitting out 2023.
“There are a number of insurance coverage advertisers within the class which might be spending vital {dollars},” mentioned Boguz, including that Expedia is “up considerably.”
QSR, banking and monetary providers are additionally sturdy classes this yr. Dwelling Depot can be becoming a member of as an advertiser, marking dwelling as one other sturdy class.
Spend is down for an unnamed deal within the sporting items class, which Bogusz mentioned was because of final yr having a “vital spend” and specific activation. The model is unknown; nonetheless, Dick’s Sporting Items notably had a significant spend in 2023, kicking off March Insanity with an NCAA sponsorship deal and enormous media purchase for in-game stock.
A swan music
CBS Sports activities’ Bogusz additionally introduced he’ll retire following this yr’s NCAA match and Masters golf competitors, ending a 26-year profession on the community. The information comes after Sean McManus, chairman of the sports activities enterprise, additionally introduced an exit.
“I’m going to be stepping down and retiring and transferring onto the subsequent part of life,” mentioned Bogusz. “We had an unbelievable season for NFL the place we surpassed all targets, the Tremendous Bowl was essentially the most generated income within the sport in historical past and we’re in very, excellent form with the NCAA match.”
“When it comes to going out on prime, that’s what I need to do, and it’s been an important run,” added Bogusz.