Starbucks also released gift cards and drinkware collections based on each character featuring hot and cold tumblers, mugs, and keychains.
3. Crocs steps into the world of Oz
Fans can step into the world of Oz with Elphaba and Glinda-inspired Crocs.
The footwear brand released two pairs of clogs and Jibbitz charms for each character. Its Glinda Siren clog is a heeled, platform-style shoe with a glittered pink upper and a white sole with bubble detailing, while the Elphaba classic clogs are in metallic green with a printed sole and costume-inspired cuff around the heel.
4. Béis wants fans take a little magic wherever they go
Luggage brand Béis wants Wicked fans to take a little magic wherever they go with its new collection.
The Shay Mitchell-founded company released an assortment of roller suitcases, weekender bags, totes, and more in green and pink hues inspired by the film. The bags range in price from $68 to $378.
Béis has been ramping up its employee-focused social media content lately to create social media stars out of its staff. It also wants brands to take notes.
“You have to be engaging with your community because that’s who you’re talking with,” Mitchell told ADWEEK in October. “I feel like we always take our cues from them.”
