5. Bewitching recipes from Betty Crocker
Betty Crocker celebrated Wicked with its first-ever “mix to reveal” cookie dough pops and cupcake mix kits.
The vanilla-flavored mixes change color as the ingredients are added, revealing a green or pink batter. Fans can also combine the mix with other Betty Crocker products for other Wicked-themed recipes, such as brownies, cookies, cupcakes, and a cookie pie.