The key quote
Amazon is getting better at proving that its advertising, particularly streaming products, can drive upper-funnel goals like brand awareness and recall, Jassy said during the earnings call.
“We made it easier to do full funnel advertising with us,” Jassy said.
Amazon’s also improved mid-funnel advertising products where advertisers use specific keywords and audiences to target search ads.
Bottom-of-the-funnel ads also continue to work for advertisers looking to drive sales from search results.
“We make this easy for brands to sign up for and to play across our growing advertising,” Jassy said.