5 of the Most ‘WTF’ Details of Madwell’s Weird, Wild Descent

Sojka bought the plane through If You Believe In Me, I’ll Believe In You LLC, an entity he fully owns. The LLC is linked to Madwell, with its name appearing at the bottom of the website for Madcorp—the holding company Sojka owns that oversees Madwell.

In the 70 days after the jet was registered with the Federal Aviation Administration in early November, the jet completed over 55 flights, according to publicly available flight path data.

2. Cofounder diss tracks

Following their settlement in October 2024, Sojka shared not one but two ‘diss track’-type songs with Eisenman via text—one in December and one earlier this month.

The first, entitled “Cheap,” was created by Sojka himself under the pseudonym Clawboy. Its lyrics include the lines: “I stopped chasing fair / Hired lawyers to replace my prayers / I’ll admit you’ve got good hair / But in your chest? Nothing there.”

The second song, under a different artist name, includes the ominous lyrics, “take cover,” and “they are coming for you.” 

3. A diamond-encrusted bet on Wiz Khalifa

In October 2024, Madwell partnered with Wiz Khalifa on a music video for OZIUM Air Sanitizer—but without assurance the brand would cover the cost, according to a former employee familiar with the agency’s finances.

Madwell paid the rapper an advance of $145,000, the source said, with Sojka insisting the payment be wired before the shoot, per an October 5 email obtained by ADWEEK. Additionally, Sojka spent thousands on diamond jewelry for the rapper to wear and keep, the source said. 

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