The commerce push is supported by Complex’s growing events business, including its tentpole ComplexCon and the recently acquired food festival Family Style. Together, the publisher’s three pillars—content, commerce, and experiences—form a flywheel, with each reinforcing the others.
Complex aims to generate over $100 million in revenue this year, with commerce accounting for roughly two-thirds of its top-line sales, chief executive Aaron Levant told ADWEEK in November.
Under Eckō’s leadership, the company also plans to focus on refining its design and product experience, bringing further cohesion to its platform while using AI to improve both content personalization and reduce friction in the transaction process.
“Whether it’s the website UX or the LED wall at ComplexCon,” Eckō said, “we want the creative spirit to come through in every surface of the business.”
