This may be achieved by forming attire partnerships with HBCU athletic packages just like Nike’s partnership with Florida A&M College, establishing internship and mentoring packages for HBCU college students, creating distinctive model activations at HBCU homecomings, internet hosting unique product launch occasions on HBCU campuses and by leveraging social media to interact with HBCU college students in a means that lets them know you care.
It’s one factor for manufacturers to say that they care, however the impression comes from actions rooted in authenticity.