How the WNBA Is Constructing a Do not-Miss Alternative for Manufacturers

Simply getting larger

For the primary time since 2008, the WNBA may have a brand new group, with the Bay Space including a franchise in 2025 and the Golden State Warriors paying a reported $50 million file in growth charges over 10 years.

“Bringing in a market like San Francisco, Bay Space and Oakland, which is likely one of the largest media markets within the nation the place we didn’t have already got a group,” Engelbert mentioned. “I got here in and I couldn’t consider we didn’t have a group, as a result of in my prior life we had such a big enterprise alternative there.”

Engelbert added that broadening fandom and publicity requires being in additional than 12 cities within the nation and is on the lookout for extra progress sooner or later.

“We’re excited that that is the primary one we’ve introduced,” the commissioner mentioned.