“There’s seven totally different puppeteers,” Coleman mentioned, explaining how huge Jack made his method into the group. “There’s one one that will probably be carrying a physique swimsuit, carrying the load; one other particular person for steadiness; one particular person on every leg; and one particular person on every arm who’re there to activate this large motion determine.”
Along with the large Jack Reacher interacting with followers, posing for picture ops and providing fist bumps, the activation additionally concerned DJ PZB delivering stay music outdoors of Allegiant Stadium. Attendees additionally had the prospect to indicate off their brains and energy in a Reacher Problem involving pushups and puzzles, receiving unique Reacher-themed prizes for his or her efforts.
Ritchson even did a number of the challenges himself.
Prime Video deliberate to showcase the activation throughout social media and on the linked TV broadcast to get essentially the most out of its huge Jack Reacher, additionally offering a memorable in-person expertise for Raiders and Chargers followers. Nevertheless, now that the Thursday Night time Soccer recreation has come and gone, and the motion determine has been packed up again in his toy field, followers might marvel what occurs subsequent for big Jack Reacher.
Like Jack Reacher in Season 2, Adweek can reveal that the large Jack’s story might also proceed.
“I feel everybody’s gonna battle over who will get to have this after we’re accomplished. We at all times supposed Thursday Night time Soccer and the launch of the sequence as the proper time to unveil and do our greatest activation with this,” Coleman mentioned.
“However after this Thursday Night time Soccer recreation, we’ll deliver him again to our studio. We’re going to search for different occasions and activations to probably deliver him out to. We’ve at all times supposed that that is the second that we would like with this character as a result of it’s so nice.”