TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why…
Category: digital marketing
Daily Search Forum Recap: July 8, 2024
Here is a recap of what happened in the search forums today, through the eyes of…
Optimizing for AI Overviews – Moz
Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s…
Google Business Profile: FAQ for Multiple Businesses at the Same Address
A: This topic has come to the fore, especially since Google’s rollout of the Possum filter…
The Value of SEO Beyond Traffic and Leads — Whiteboard Friday
So, how do we communicate the value of SEO beyond just that traffic and maybe leads…
Local Search Developments From Q2 2024
At the outset of today’s column, I referenced the Google leak in passing. If you’d like…
UTM Tagging for Google Business Profile — Whiteboard Friday
But what you need to think about is the fact that consistency is going to be…
Cool 4th of July Email Ideas & Creative Design Inspiration
By Sean Tinney June 12, 2024 If you have a US customer base, it’s important to…
Disney Debuts New ‘Advergames’ and Shoppable CTV Ads
Though the games are customizable, BrightLine uses some basic templates to avoid having to develop each…
Google’s auto-pause for idle keywords: overreach or overdue?
A short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a…