Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food…
Category: digital marketing
Amazon’s AI shopping assistant Rufus is live for all U.S. customers
Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app.…
Daily Search Forum Recap: July 12, 2024
Here is a recap of what happened in the search forums today, through the eyes of…
The creator economy in 2025: 8 experts on how to survive and thrive
By Pam Neely July 12, 2024 The creator economy is a growing sector where individuals use…
Inside AT&T’s Strategy to Be Part of Black Cultural Moments
With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent…
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to…
Daily Search Forum Recap: July 11, 2024
Here is a recap of what happened in the search forums today, through the eyes of…
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need…
9 Best Email Subject Line Generators
By Sean Tinney July 10, 2024 Writing a good subject line is a fine art that…
Morgan Stanley Is Winning With Serena Williams and Disney
When a brand like Morgan Stanley wants to help tell one of the most compelling stories…