How Links Impact Organic Results and Local Packs — Whiteboard Friday

Now, before we kinda dive into that, I wanna make sure everybody understands what I’m talking…

​What is Messenger Marketing? Definition, Examples, and Tips

Social media creators today face a seemingly impossible set of challenges: they need to gain followers…

Channing Dungey to Lead WBD’s US Networks, Finch Retires

Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks,…

Meta expands ad attribution tools to boost campaign performance

Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New…

Google August Core Update, Big Ranking Bug, DOJ Google Breakup, AI Overview Links, Gemini Research & More

For the original iTunes version, click here. It finally happened: Google released the August 2024…

Testing Ideas From the Google API Leaks — Whiteboard Friday

But you’re probably here more for the new ideas. So new ideas that came from reading…

How Will Google’s Antitrust Ruling Affect You?

So, how might this impact Google consumers in the broadest sense? At this scale, we don’t…

Search Intent and the Organic Funnel — Whiteboard Friday

So, starting at the top of the funnel, with informational search, this is people who are…

Get Smart(er): Answering Instagram FAQs With Manychat

As a creator, you probably make cool stuff. That cool stuff you make then makes people…

Taylor Swift Among the 5 Players Powering the NFL Ad Blitz

When the NFL has the Kansas City Chiefs, a multicultural fanbase, and stadiums full of Swifties…