Prime 10 Search engine optimization professional columns of 2023 on Search Engine Land


Since Search Engine Land launched, now we have given Search engine optimization consultants a platform to share their in-depth information and well timed insights – with the objective of serving to you remedy issues, handle challenges and perceive the continually shifting Search engine optimization panorama.

What follows are hyperlinks to the ten most-read, must-read Search Engine Land Search engine optimization columns of 2023 that have been contributed by our unbelievable group of Topic Matter Consultants.

No shock, Generative AI was the most well liked matter in 2023 and dominates our checklist – 80% of the columns have been both about ChatGPT, Bard or SGE.

Additionally, I would like to offer some enormous recognition to Tom Demers, who authored 5 of the ten hottest Search engine optimization columns of the 12 months. Unbelievable!

Learn the way Google Search Generative Expertise may have an effect on your web site’s natural site visitors on this in-depth evaluation. (By Gilad David Maayan. Revealed Sept. 5.)

The ChatGPT API can assist handle among the net interface’s shortcomings. Right here’s the way to maximize the API for particular Search engine optimization use circumstances. (By Tom Demers. Revealed March 17.)

Learn the way ChatGPT and the ChatGPT API can assist you create compelling, clickable title tags. (By Tom Demers. Revealed March 27.)

Yandex isn’t Google, however there’s a lot SEOs can find out about how a contemporary search engine is constructed from reviewing this codebase. (By Michael King. Revealed Jan. 30.)

Dig deeper into E-E-A-T – particularly what it means, why it issues to Search engine optimization, and ideas to make use of it to your benefit. (By Zoe Ashbridge. Revealed March 13.)

A seven-step, ChatGPT-assisted course of to streamline your featured snippet optimization and enhance site visitors to your top-ranking key phrases. (By Tony Hill. Revealed Might 11.)

We examined the highest detection instruments for AI-generated content material. Right here’s what they’re good and unhealthy at, plus what to anticipate when utilizing them. (By Tom Demers. Revealed April 25.)

Don’t miss out on Bard’s strategic benefit in Search engine optimization. Listed here are 4 methods to maximise Google’s AI chatbot for fine-tuning your Search engine optimization methods. (By Lauren Busby. Revealed Oct. 23.)

Right here’s what to recollect when creating prompts, plus examples of Search engine optimization-focused ChatGPT prompts for day by day work. (By Tom Demers. Revealed Feb. 24.)

Be taught particular key phrase analysis functions for ChatGPT, plus a framework for incorporating the device into your Search engine optimization processes. (By Tom Demers. Revealed March 2.)