“We delivered some sugary cupcakes to McCann within the hope they’ll lookup from their desks and surprise if it’s actually a good suggestion to pitch for the most important oil firm on earth,” James Turner, founding father of Glimpse, stated in an announcement. “If these businesses need to be taken significantly on local weather change they’ve acquired to ditch the fossil gas purchasers. You possibly can’t have your cupcake and eat it.”
McCann didn’t reply to Adweek’s request for remark.
2.) Clear Creatives’ oil-themed ice cream truck at SXSW
With flavors like Shell’s Half-Baked Web Zero Claims, Chevron’s Local weather Disaster Crunch and Aramco’s Wow, That’s Darkish Chocolate, Clear Creatives’ ice cream truck at SXSW, in partnership with Ben & Jerry’s, known as out the promoting businesses that work with every of the oil firms.
“We needed to succeed in individuals we haven’t had an opportunity to talk to within the inventive business in a method that was approachable and informative,” Duncan Meisel, government director at Clear Creatives, instructed Adweek on the time. “Hopefully [we] gave them some data they hadn’t considered earlier than about fossil gas polluters and the way in which that they’re impacting the planet.”
3.) Creatives for Local weather goes after greenwashers at Cannes and COP28
