This yr was formally the most well liked ever recorded, because of people’ industrial-era obsession with burning fossil fuels. And regardless of a weak, loophole-riddled settlement to transition away from these climate-warming fuels on the United Nations’ latest local weather summit, the world is on observe to see rather more warming within the years to come back.
In the meantime, regardless of a lengthy historical past of mis- and disinformation from the oil and fuel business and a latest rollback of local weather commitments, tons of of businesses—together with all the largest advert company holding firms—proceed to work with fossil gas manufacturers to enhance model picture, promote oil and fuel merchandise and push again towards the narratives of local weather activists world wide.
Nonetheless, activists have damaged by means of the noise on many events to spotlight the hypocrisy of promoting and public relations businesses’ relationships with fossil gas firms. Utilizing viral campaigns, chopping humor and well-positioned stunts, listed below are 5 instances local weather activists roasted the advert business for its work with fossil gas manufacturers:
1.) Atmospheric Company satirically defends enterprise as typical—and McCann
With a splashy introduction on LinkedIn, full with a pretend CEO and firm web site, the Atmospheric Company has been trolling adland since shortly after DeSmog reported that Aramco had put its advert accounts up for overview and that McCann was pitching to defend the enterprise.
Glimpse, one of many climate-focused businesses behind the stunt, stopped by the McCann workplace in London with cupcakes to want the company luck with its pitch.