5.) The F-Checklist branches out, with regional stories and a particular COP28 version
Clear Creatives has been publishing its annual F-Checklist since 2021, highlighting the contracts that advert businesses have with fossil gas purchasers—connections that most of the companies work to maintain beneath wraps. This yr, the activist group printed regional stories for Asia and South Africa along with its primary report, in addition to a particular COP28 version that listed all of the PR and advert businesses working with the United Arab Emirates COP28 presidency, which was led by the CEO of the Abu Dhabi Nationwide Oil Firm.
“What made the F-list extra impactful for us this yr was the background of extra common local weather disruption. The posters we had in New York had photos of the smoke from wildfires attributable to local weather change,” Meisel instructed Adweek. “[That] made it unavoidable.”
However whereas the F-Checklist grew this yr, so did the listing of businesses refusing to work with fossil gas purchasers. Over 400 businesses signed the Clear Creatives pledge in 2023—together with larger businesses like Allison PR and Gale—bringing the whole quantity to over 900, Meisel stated through the group’s end-of-year name.