2. Trend, magnificence and expression will get extra extraordinary
Gen Z now make up greater than 40% of Pinterest’s 482 million energetic month-to-month customers, and are the platform’s fastest-growing demographic.
And in response to Pinterest’s 2024 Not But Trending report, Gen Z are about to get much more extraordinary with their trend and sweetness sensibilities than in 2023, the place Y2K and girly aesthetics dominated (which may have had one thing to do with a sure pink film).
For one, aquamarine make-up is again and bolder than ever. In 2024, Gen Z and millennials will discover new methods to include this ’60s staple into their magnificence routine, with searches for “blue eyeshadow aesthetic” and “aqua make-up look” up a respective 65% and 100%.
Magnificence and baubles will get greater, bolder and puffier in 2024. Gen Z will go for kinds that match their “fluffy hair” aesthetic and sculptural jewellery, in response to Pinterest. Searches for “chunky hoops” have elevated 45% just lately, whereas “wavy perm males” queries are up 50%.
Bows and jelly-inspired vibes (assume jellyfish haircuts and lamps) will even be in for 2024. So too will an “eclectic grandpa” gown code. Dubbed grandpacore, the type might be embraced by Gen Z and Boomers alike through retro streetwear, stylish cardigans and customised clothes.
Pinterest’s world head of shopper advertising and marketing Sara Pollack stated there was a thread of maximalism and enjoyable working by means of 2024’s tendencies.
“Youthful customers wish to get probably the most out of on a regular basis life and moments as of late; they wish to flip the on a regular basis into one thing particular,” she stated.
“They wish to encompass themselves with an aesthetic that makes them blissful. One thing that connects everybody on our platform is that this want to create a life that they love, whether or not it’s what they’re carrying, what their home appears like or the journeys they wish to take. They wish to maximize each second.”