Ben Shelton joins Federer & Alcaraz on elite listing with new sponsorship deal


Shelton is among the many chosen few to be sponsored by ‘ON’, a sports activities attire firm with Roger Federer because the model’s face.

The sky is the restrict for rising celebrity Ben Shelton. After a blockbuster 2023 season, the 21-year-old has reaped the rewards of his on-court success with a brand-new sponsorship deal.

Forward of the Australian Open 2024, Shelton has introduced a partnership with one of the well-known manufacturers on this planet, Rolex.

Making the announcement of this new partnership, Ben Shelton took to Instagram and posted pictures of him sporting his model new Rolex with the caption:

“I’m excited to turn out to be the latest member of the Rolex household. It’s an honor to associate with a model synonymous with excellence in our sport.”

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The 22-year-old becoming a member of Rolex doesn’t come as a shock. The corporate has an extended historical past of partnerships with tennis gamers, essentially the most notable being Roger Federer.

Since signing him in 2006, Federer has been the face of the corporate in tennis. With Shelton’s important clothes sponsor, ‘On’, being an organization that Federer has a stake in, it isn’t a shock that Shelton additionally obtained a cope with Rolex.

Other than Ben Shelton, different ‘On’ celebrity and WTA No. 1 Iga Swiatek additionally has a cope with Rolex.

Other than Shelton and Iga, energetic gamers like Carlos Alcaraz, Stefanos Tsitsipas, Holger Rune, Jannik Sinner, Alexander Zverev, and Dominic Thiem have a partnership with Rolex as effectively.

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