On this particular episode of The Storage: Instruments for Retail Media Innovation recorded dwell from CES 2024, we sit down with Albertsons Media Collective’s head of media and inventive operations Michelle Kircher-Weiskittel and particular visitor Daniela Rittmeier, head of knowledge and AI middle of excellence at Capgemini.
In the course of the dialog, Rittmeier highlights the significance of integrating AI throughout the complete worth chain, emphasizing technique, platform and use instances. Kircher-Weiskittel discusses how AI is built-in into media planning processes at Albertsons Media Collective.
The dialog wraps up with necessary recommendation for girls attempting to interrupt into the tech business and a deal with constructing various datasets to keep away from unconscious biases in AI fashions. In addition they share their hopes for the business, emphasizing the necessity for velocity, adaptability and a deal with worth creation.
Stream the brand new episode under, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.
