To rejoice the discharge of the 2024 Imply Ladies musical film, Paramount Footage labored with Snapchat to launch an AR lens assortment that includes 4 augmented actuality experiences for followers.
The Burn Guide Lens locations an individual’s face on a Polaroid-style photograph contained in the notorious grudge tome from the Imply Ladies movies, alongside their title and phrases from the unique film.
The Imply Ladies Quiz Lens asks followers to tilt their head to reply a number of selection questions to find out which Imply Ladies character they’re.
The Imply Ladies Clique Lens reveals folks the profile footage of 4 of their Snapchat mates and asks them to kind every particular person into one among 4 classes (like Mathlete and Artwork Freak) to kind their very own clique.
And the We Put on Pink Lens will flip the particular person’s clothes pink whereas additionally smoothing out their complexion and putting the textual content “On Wednesday We Put on Pink” above their head.
“Launching the primary lens assortment on Snapchat felt like the right strategy to convey folks again into the world of Imply Ladies,” mentioned Tamar Teifeld, svp of worldwide digital advertising at Paramount Footage. “Seeing how followers new and outdated have been sharing and fascinating with one another has been so fetch!”
Along with utilizing these sponsored lenses, Snapchat customers will have the ability to use Imply Ladies Cameo stickers, which is able to present their Cameo holding the Burn Guide and being positioned inside it.
“Snapchat exists to deepen friendships in a enjoyable manner, and we love seeing how a lot Snapchatters are having fun with taking part in with and sharing these lenses that includes iconic components from the film,” mentioned Elana Sulzer, U.S. head of leisure at Snap.
The advertising staff from Snap additionally attended the Imply Ladies premiere and interviewed the movie’s solid in regards to the movie, their co-stars and their very own highschool experiences.