On this week’s episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to debate the model’s outstanding journey, client traits and the dynamics of the jewellery trade.
In the course of the dialog, Peterson shares her journey from chemical engineering to the CMO position and discusses the multi-generational model’s founding in a bed room over 20 years in the past and its evolution into a life-style jewellery firm.
Peterson additionally highlights the significance of connection over transaction and the way the model’s give attention to giving again creates emotional connections with shoppers.
Stream the brand new episode beneath and subscribe on Apple Podcasts or discover it on Spotify.
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