Nerds’ first Tremendous Bowl advert will likely be a “multisensory” expertise, in response to advertising director Joey Rath.
Becoming a member of ADWEEK’s Europe model editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s Most likely an Advert, Rath mentioned how Nerds’ determination to enter the Tremendous Bowl promoting enviornment aligns with a latest surge in development.
To maintain the momentum going, the sweet model has tripled its advertising spend not too long ago, and what higher method to enchantment to younger audiences and additional its presence than with a spot within the Huge Recreation?
Rath additionally mentioned how collaboration has been key to delivering the inventive, and talked us by means of the model’s teaser, which options influencer Addison Rae educating a thriller scholar the right way to dance.
Stream the brand new episode beneath, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.
