Google exhibiting TikTok movies in featured snippets, SGE

TikTok movies have been noticed in two outstanding areas in Google’s Search outcomes – featured snippets and Search Generative Expertise (SGE).

Whereas I’m not solely certain if that is “new,” I’ve by no means seen this earlier than and that is undoubtedly new to many individuals within the search group.

Why we care. Many individuals have been having a semantic debate over whether or not TikTok technically is a “search engine.” What truly issues is that folks use TikTok to look. Your model/enterprise might probably be shedding out on methods to achieve your viewers – on TikTok, Google, or each. Particularly now, the place it appears Google is giving TikTok movies some outstanding SERP actual property.

TikTok movies in featured snippets. Louise Parker, head of PR at Propellernet, shared a screenshot on LinkedIn for a seek for [stroking baby’s eyebrows], the place the snippet is taken straight from a TikTok video’s caption:

TikTok movies in SGE. Individually at the moment, Carrie Rose, CEO and founding father of Rise at Seven, shared a screenshot on LinkedIn of TikTok content material being displayed in an SGE consequence:

TikTok movies in SERPs. TikTok movies aren’t new to Google SERPs. In 2020, Google began exhibiting TikTok movies in a Brief movies carousel and a TikTok video carousel on cellular.

Microsoft Bing Search has additionally promoted TikTok video outcomes.

Gen Z makes use of TikTok to Search. Whereas individuals proceed to debate whether or not TikTok is a search engine, what it’s worthwhile to know is shoppers (particularly Gen Z) might care much less about. Dig deeper in Survey: 51% of Gen Z girls favor TikTok, not Google, for search.

Adobe additionally launched outcomes of a survey of 808 shoppers earlier this month that discovered:

• 2 in 5 People use TikTok as a search engine.
• Almost 1 in 10 Gen Zers usually tend to depend on TikTok than Google as a search engine.