In search of good methods to leverage Instagram gross sales? On-line advertising and marketing powerhouse Amy Porterfield has the foolproof methods you want.
Every of those efficient Instagram methods is powered by automation, utilizing Manychat Instagram DM Advertising and marketing, so you’ll be able to “set and neglect” it – whether or not it’s a course, e-book reveal, or a launch provide.
Overview
Amy Porterfield is a New York Times bestselling writer of Two Weeks Discover and host of the On-line Advertising and marketing Made Simple podcast.
Amy’s journey from company “yes-girl” to an 8-figure enterprise mogul is inspirational. She now has:
- An 8-figure enterprise
- A neighborhood of over 50,000 keen college students
- A podcast with 49 million downloads, and
- A 32-hour workweek
Amy, who has round 400,000 followers on Instagram, needed to serve her viewers on the platform with out including extra to her – or her staff’s – to-do lists, or sending her followers to limitless “hyperlinks in bio” for her separate programs and presents.
So, working with Faculty of Bots, Amy was capable of launch 19 chat funnels utilizing Manychat previously 10 months.
Let’s check out 3 methods Amy has leveraged Manychat Instagram DM Advertising and marketing – and how one can apply these precise methods to spice up your gross sales. 🤑
Use Case #1: Free webinar
Amy Porterfield has a free, evergreen masterclass, The Relaxed Enterprise Homeowners Information to Constructing a Worthwhile E mail Listing, that’s associated to her course, Listing Builders Society.
With the intention to promote her masterclass, Amy created a carousel put up that detailed her expertise of dropping 5,000 Instagram subscribers due to a glitch. The put up additionally encourages her followers to construct an inventory that they personal.
In the long run card, she has a CTA for customers to remark a key phrase, to allow them to get prompt entry to her free masterclass.
As soon as they’ve commented on the put up, they obtain a message of their DMs. There, they’re requested just a few inquiries to register them for the free class – all on autopilot.
Swipe Amy’s technique
- Create an attractive carousel put up, providing in-depth info. For instance, “3 straightforward methods to develop your electronic mail checklist.”
- When writing your put up caption, embody a CTA on the finish that pertains to the caption and the carousel put up content material. For instance, “Remark CLASS to get prompt entry to my masterclass.”
- Join your put up to Manychat’s remark automation and create your move in Manychat.
- As soon as a person feedback, they obtain the knowledge in your provide. On this instance, Amy despatched info and registered individuals for her masterclass.
Within the Instagram DMs, you may also ask for an electronic mail tackle. As soon as the person sorts it in, Manychat can robotically add it to your electronic mail automation software program, so you’ll be able to proceed to nurture your viewers on an inventory that you just personal.
Outcomes
- 3,243 Registrations Collected
- 83% Webinar Registration Fee
Key Takeaway #1
Experiment with totally different content material – corresponding to posts, carousels, and Reels – and encourage your viewers to have interaction by together with a CTA.
Play the lengthy sport. Bear in mind, providing worth as an alternative of pushing a tough promote is a potent method to encourage extra sign-ups to your provide. You too can convert extra subscribers into patrons by including their electronic mail addresses to your checklist and nurturing them.
Use Case #2: Ebook purchases
Amy is the New York Times bestselling writer of Two Weeks Discover. With the intention to promote her e-book and drive extra gross sales, she posted a Reel of her e-book and supplied a limited-time bonus with each buy.
Customers who commented on the Reel acquired a direct hyperlink to buy the e-book and the free bonus – all within the Instagram DMs.
Amy was additionally capable of accumulate priceless info on the individual shopping for the e-book, together with their identify and electronic mail tackle, so as to add them to her personal checklist.
Swipe Amy’s technique
- Create an eye-grabbing Reel. Guarantee it pertains to your provide.
- Embrace a CTA in your caption and in your Reel. For instance, “Remark BOOK to get entry to the free bonus!”
- Join your Reel to Manychat’s remark automation and create your move in Manychat.
- As soon as a person feedback, they obtain the knowledge on the e-book. Bear in mind, you may also use this technique for guides, webinars, cheatsheets, studies, and extra.
- Within the Instagram DMs, you may also ask for an electronic mail tackle. As soon as the person sorts it in, Manychat can robotically add it to your electronic mail automation software program, so you’ll be able to section them out and attain out to them for opinions or suggestions.
Outcomes
- 2,650 Emails Collected
- 924 Confirmed Purchases
- 35% Buy Conversion Fee
Key Takeaway #2
Use this technique to drive e-book gross sales and construct pleasure round your launch – you should use this precise tactic for preorders as effectively.
Bought out? You too can waitlist your viewers and add them to your Instagram DM Listing to contact them when it’s again in inventory.
Use Case #3: Instagram Stay
Amy additionally used Instagram Stay to drive extra e-book purchases. She leveraged Manychat to assist individuals get extra info whereas she was stay – and with out taking them away from Instagram.
Swipe Amy’s technique
- Arrange Instagram DM Automation for Instagram Lives, and create your message move inside Manychat. Faculty of Bots studies that about 85% of customers will touch upon the stay, and provides their electronic mail tackle within the DMs.
- All the time pin a remark with the precise CTA. Even when any person joins the Stay for 3 seconds, they’ll nonetheless opt-in as a result of they see the CTA there, and also you’re capable of accumulate leads.
- Label your Lives with the CTA. For instance, “Remark BOOK to get on my preorder checklist.”
Key Takeaway #3
Use Manychat along with your IG Lives to seize extra leads.
General Outcomes
Up to now 10 months, Amy’s chat funnels have collected 18,634 new electronic mail addresses, and generated over $1.4 million in gross sales.
The very best half? 100% of those outcomes are from her free, natural content material.
The truth is, utilizing Manychat, creators have reported jumps from 50 feedback to over 800 feedback on a single put up – that’s a rise of 1,500%.
Will you be our subsequent success story?
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially mirror the views of ManyChat or some other get together. Particular person outcomes might fluctuate.