Since 2020, ‘The Joe Rogan Expertise’ has been a Spotify unique. And now, Rogan’s partnership with the streaming service has entered a brand new period in a brand new podcast deal which, in keeping with the Wall Avenue Journal, is estimated to be value $250 million.
The outlet additionally claims that the deal entails an upfront minimal assure, together with a revenue-sharing settlement primarily based on advert gross sales.
Beneath the brand new licensing settlement, Spotify will distribute ‘The Joe Rogan Expertise’ on quite a few podcast platforms, together with a video model on YouTube. Rogan, 56, has hosted ‘The Joe Rogan Expertise’ podcast since 2009. It has over 2,200 episodes to this point, is the #1 podcast on the planet, and since 2020, it’s been a Spotify unique.
“We’re simply getting began,” Spotify stated in a weblog publish. “JRE stays podcasting’s king, constantly rating because the most-listened-to podcast globally, and our customers have ranked the present as Spotify’s Wrapped high podcast annually since 2020.”
. @joerogan – the Wrapped high podcaster 4 years in a row – has simply introduced a brand new multiyear partnership with Spotify. The Joe Rogan Expertise debuted in 2009, has been a Spotify unique since 2020, and we’re simply getting began. pic.twitter.com/mahgHAQy28
— Spotify (@Spotify) February 2, 2024
In an interview with the streamer, Rogan stated, “I believe podcasting is an artwork kind, and I undoubtedly sucked at it once I first began. I used to be curious, however I didn’t perceive the right way to make a dialog movement. I didn’t know when to close up and hear, and I didn’t know the right way to make somebody comfy with the intention to get probably the most out of their perspective. I’ve discovered the right way to help the dialog’s movement as a substitute of ready for my flip to speak. I discovered the right way to be absolutely locked in with what the opposite particular person is saying.”
“Quite a lot of what helps is that I’ve carried out it for thus many hours and discovered the right way to do it higher over trial and error, but additionally that I solely have folks on the present that I’m genuinely concerned about speaking to,” he added. “I by no means do a podcast simply because an individual is fashionable. It’s at all times from a spot of ‘I believe it could be cool to speak to that particular person.’”