Methods to promote your Etsy store: Suggestions, greatest practices, and examples


With greater than 7.5 million lively sellers and 95.1 million lively consumers, Etsy is likely one of the greatest marketplaces on this planet. 

That creates a good-news, bad-news dilemma for Etsy sellers. On one hand, they’ve entry to an enormous viewers of lively consumers, however alternatively, they’re going through fierce competitors.

If you’re an Etsy vendor, you’re in all probability questioning: How do you get your Etsy store seen?

The quick reply is promotion. To face out, you want to promote your store actively. However right here’s the factor: that’s simpler stated than carried out.

So, whether or not you’re new to selling an Etsy store otherwise you had some initiatives up to now, on this article, we’ll cowl the what, why, and the way of selling an Etsy store. Let’s dive in. 

Regardless of in case you are searching for methods to create a small enterprise otherwise you simply wish to complement your 9-5 revenue, opening an Etsy store is just half the job carried out. You could actively promote your Etsy store to succeed in the best viewers and improve gross sales. 

The one strategy to succeed on Etsy is to deal with your store as a enterprise and dedicate extra time to getting your store seen. A few of the advantages of selling your Etsy store embody:

  • Staying high of thoughts for patrons searching for handmade merchandise, presents, and distinctive jewellery – By selling your Etsy store, you’re constructing model consciousness—so even when consumers aren’t seeking to purchase one thing for the time being, changing into their top-of-mind store for the merchandise you’re promoting will carry you future gross sales.  
  • Getting forward of the competitors – Being an Etsy vendor means you need to be in your toes, all the time taking a look at what your opponents are doing—and being higher than them. Having higher merchandise, quicker buyer assist or a extra versatile return coverage it’s not sufficient. If consumers are unaware of your retailer, all of your efforts in creating the perfect expertise go to waste. 
  • Making a extra predictable income stream – As an alternative of being on the mercy of the Etsy algorithm, you may flip the chances in your favor by actively selling your Etsy store. This manner, you may create a extra predictable income stream.
  • Attracting new prospects and retaining previous ones – Selling your Etsy store won’t solely provide help to appeal to new prospects but additionally flip one-time consumers into loyal prospects. If a buyer purchased one thing out of your store up to now (and so they appreciated the product!), it’s very seemingly they’ll buy once more. That stated, you could ensure you get in entrance of them and encourage them to purchase once more.  
  • Getting financial savings from Etsy’s Share & Save program – Since a major a part of Etsy’s site visitors comes from sellers selling their outlets, Etsy has created the Share & Save program, permitting you to save lots of on Etsy charges while you drive your individual site visitors to your store and listings. So if you find yourself selling your Etsy store, it’s a double win—you get extra gross sales, and also you save on Etsy charges.  

If you wish to promote your Etsy store, however you’re undecided the place to start out, listed here are some concepts, greatest practices, and examples to get your inventive juices flowing.  

1. Promote your Etsy store with e mail advertising and marketing

Getting access to Etsy’s common guests is nice. Nonetheless, that makes you over-reliant on a third-party market. Constructing your e mail record will provide help to lower your dependence on marketplaces and regain management over your on-line enterprise and your viewers. 

On high of that, the power to advertise your merchandise and create e mail campaigns primarily based on earlier purchases can assist you enhance gross sales. One of the best half is you can have interaction your e mail subscribers usually with out the heavy lifting. Through the use of AWeber for e mail advertising and marketing, you may arrange auto newsletters which routinely notifies prospects when you publish new merchandise. 

Etsy store, Tattge, makes use of AWeber’s e mail automation function to routinely generated newsletters to advertise its newest merchandise to e mail subscribers.

They arrange this automation to ship an e mail as soon as per week. This e mail routinely pulls in each new product that was revealed that week. This can be a wonderful means to make sure Tattge by no means misses a gross sales alternative with their current viewers.

Their e mail subscribers get an replace with the most recent additions to the Tattge store, together with pictures, costs, and a hyperlink to the Etsy store the place they’ll purchase these merchandise.  

Email example from Tattge that shows their newest products which where automatically pulled into the email using an RSS feed

With AWeber, you may as well get repeat gross sales with focused messages by tagging prospects primarily based on their purchases. This lets you ship extremely personalised messaging, resulting in larger engagement, extra loyal prospects, and extra income out of your repeat prospects.

2. Use social media

If you’re not utilizing social media to advertise your Etsy store—you’re lacking out. Immediately, individuals spend most of their free time scrolling social media, which creates an ideal alternative to get extra guests to your Etsy store. Whereas there are a lot of common social media platforms at this time, Instagram and Pinterest are the right channels to advertise your Etsy store as a result of they’re extremely visible and highly effective social media platforms. 

Instagram

Instagram is likely one of the hottest social media platforms at this time, with over two million world customers. Nearly all of Instagram’s viewers (31%) is aged between 18 and 24 years, adopted by 30% of customers who’re aged between 25 and 34 years. 

If one in every of your objectives is to develop your Instagram viewers to advertise your Etsy store, be sure that to publish usually as a result of that helps you get a greater attain. One other factor you may check is creating extra reels. These quick movies are highly regarded on Instagram and can assist you get seen by Instagram customers who’re scrolling by means of Instagram reels. 

SoulisticRoot is an Etsy store for pure tub, magnificence, and way of life merchandise, which makes use of Instagram to advertise its choices utilizing high-quality product images that grabs everybody’s consideration. 

Six images and videos from SoulisticRoot's Etsy shop, shown on Instagram

Pinterest

One other common social media platform is Pinterest, with greater than 400 million month-to-month lively customers. Selling your merchandise on Pinterest will provide help to drive site visitors to your Etsy store, as 46% of weekly Pinners have found a brand new model or product on Pinterest. 

The platform relies on key phrase search—so optimizing your posts will get you extra views and, finally, extra gross sales. Since Pinterest can also be predominantly visual-based, utilizing high-quality visuals will get you extra eyeballs.  

3. Optimize your Etsy store

One other strategy to promote your Etsy store is to optimize your product listings and enhance your possibilities of getting seen by Etsy consumers. Listed below are a few of the ideas that may provide help to optimize your Etsy store: 

  • Add key phrases in your titles – In terms of Etsy product titles—easy is best. Add key phrases in your titles and make it straightforward for buyers to see what you’re promoting at a look. Making your titles clear will get you extra clicks, which can enhance your search rating over time. 
  • Use tags and classes – Etsy permits sellers so as to add as much as 13 tags to a product itemizing—use all of them. Unused tags are missed alternatives. Keep in mind to make use of multi-word phrases and natural-sounding language. Classes can even provide help to get extra buyers, that’s why you want to be particular. Itemizing down essentially the most particular subcategories will enhance your possibilities of being seen on Etsy. For instance, being particular by utilizing “minimalist earrings” is a lot better than simply utilizing “jewellery.” You may even get extra particular by utilizing “minimalist earrings studs,” “minimalist earrings set,” or “minimalist earrings hoops.”  
A search in Etsy for "minimalist earrings" showing related search options
  • Concentrate on high-quality photographs and movies – People are extremely visible beings. We’re hardwired to present extra consideration to visible info. So, if you wish to get seen, you need to create excellent visuals in your Etsy store. Creating high-quality photographs and movies won’t solely enrich your Etsy store however can even provide you with extra property to advertise your store throughout channels similar to e mail and social media. 
  • Incorporate key phrases in your itemizing descriptions – As an alternative of copy-pasting your title within the itemizing description field, make sure you write a number of sentences that additional describe the product, giving prospects all of the necessary info they want. All the time purpose to include related key phrases within the first few sentences of your itemizing descriptions.  
  • Enhance your itemizing high quality rating – Etsy’s aim is to present prospects what they search for whereas creating a pleasant expertise for them. That’s why Etsy’s algorithm rewards outlets which can be pleasing prospects. What does that imply? Your product web page must be the reply to prospects’ queries. Components like buyer score, how typically your product will get a “favourite” or perhaps a buy, and pricing can affect your itemizing high quality rating and your rating.

4. Promote your choices

You may all the time transcend the frequent methods of promotion and make investments a few bucks to spice up your Etsy store visibility with paid advertisements. Primarily based on Etsy’s promoting and advertising and marketing coverage, there are two forms of advertisements—Etsy Adverts and Offsite Adverts.  

Etsy Adverts 

You may Enhance the publicity of your listings utilizing Etsy’s paid promotion. Etsy makes use of pay-per-click promoting, and the time period “advert” will seem beside your items in search outcomes. Which means that you’ll solely get charged when a buyer clicks in your advert. 

Example of sponsored ads on Etsy

Offsite Adverts

Etsy purchases offsite promoting from a community of suppliers, similar to social networks and search engines like google like Fb, Google, and others. Since these suppliers have an enormous viewers, Offsite Adverts can assist you improve site visitors and income. 

The best way Offsite Adverts work, Etsy pays all the upfront prices of promoting on the third-party suppliers, and if that promoting consists of your itemizing, and a purchaser clicks on it after which buys out of your store inside 30 days of that click on, you’ll be charged an promoting payment.

5. Set up a giveaway

Giveaways are an effective way to draw extra individuals to your Etsy store. You may set up a giveaway by your self or discover one other store that makes complementary merchandise and associate with them for a joint giveaway. That manner, each outlets get seen by everybody who needs to take part within the giveaway. 

To get extra individuals to take part in your giveaway, use e mail advertising and marketing and social media to unfold the phrase. One of many Etsy outlets that makes use of giveaways to advertise its model is Pure Amor. The vendor of pure merchandise, most recognized for its hand-made soaps, organizes giveaways now and again as a strategy to construct model consciousness and improve the variety of social media followers.   

Example of a giveaway from Etsy shop Natural Amor

6. Leverage the ability of nano and micro-influencers

Influencer advertising and marketing has turn out to be some of the common methods to advertise a enterprise. Nonetheless, regardless of the misperception that influencer advertising and marketing is just for massive, well-known manufacturers, the rise of nano and micro-influencers has created a possibility for small enterprise house owners to extend their attain by utilizing influencer advertising and marketing campaigns. 

The primary distinction between nano and micro-influencers is the scale of their following. Nano-influencers are social media customers with 1,000 to 10,000 followers, and micro-influencers are content material creators with 10,000 – 100,000 followers on social media. 

Due to the scale of their following, nano and micro-influencers can assist you attain a distinct segment viewers extra cost-effectively whereas driving excessive ranges of engagement. PlannerKate is a highly regarded Etsy store promoting journaling and word kits, washi tapes, stickers, and rather more. To advertise its Etsy store, PlannerKate works with micro-influencers which have a really particular viewers—planner lovers, which makes them the right prospects for PlannerKate’s merchandise. 

Example of an influencer promoting an Etsy shop's product on their Instagram page

7. Provide a coupon 

Etsy permits sellers to make use of coupons to advertise their merchandise. In keeping with Etsy’s promoting and advertising and marketing coverage, a coupon is a code that may be redeemed for a reduction on an merchandise or free transport. Coupons can assist you construct buyer loyalty by inviting them to buy once more out of your retailer or incentivize your social media followers to make use of the low cost and store for the primary time. 

Coupons aren’t displayed publicly, in order a vendor, it’s as much as you to create, promote, and distribute coupons. You too can create particular codes for various channels, similar to “Instagram10” or “Email15.” This manner, in addition to providing particular reductions to your social media followers or e mail subscribers, you may as well measure the effectiveness of various channels.

And there you may have it—7 methods to advertise your Etsy store, construct model consciousness, get in entrance of a wider viewers, and finally improve your gross sales.  

Construct your e mail record

Constructing your e mail subscriber record doesn’t have to be daunting. Give your prospects and store guests a number of methods to enroll to remain in touch with you:

1 – Etsy’s tips help you add a hyperlink to your touchdown web page in your About web page of your Etsy retailer and in your Store Bulletins.

2 – Replace your Message to Consumers with a hyperlink to your touchdown web page. This can be a quick word that’s included within the Etsy order affirmation e mail that your prospects obtain after buying.

3 – Promote your e-newsletter in your social media channels. You could possibly supply a reduction code for anybody who indicators as much as your e mail record.

4 – Embrace a card while you ship a bodily product encouraging your prospects to join your e mail record. Embrace a QR code that sends prospects to your touchdown web page.

When somebody purchases out of your store, they’re your prospects. So preserve giving them alternatives to choose in to obtain communication from you and construct your e mail record.

Prepared to advertise your Etsy store and enhance gross sales utilizing the ability of e mail advertising and marketing? Join AWeber and get began at this time