You haven’t heard of Zeam but, however after the Tremendous Bowl you almost certainly will know the identify.
Zeam is a brand new streaming residence for information, sports activities and tradition from lots of of native tv stations throughout the nation in a single central, extremely customized hub, and it’s free, stay and on-demand.
The brand new service is launching through the Tremendous Bowl buzz interval, however relatively than shopping for Tremendous Bowl stock nationally, Jack Perry, Zeam’s founder and proprietor, selected to make market buys by Grey TV/ CBS stations in virtually each accessible U.S. market, together with paid and natural social/digital, OOH and experiential activations.
The inventive for the regional marketing campaign stars John Stamos talking a message that touts the ability of native. Meaning the inventive is customized for every market, leveraging native addressability at scale to create relevance for hyper-local audiences throughout the nation.
The spots will air through the third quarter of the Tremendous Bowl.
The marketing campaign comes from Identified, a media, inventive and technique company that has been Zeam’s AOR for technique, inventive, paid media and social since final yr, when it began engaged on Zeam’s model positioning, messaging technique, id and design, information science and shopper intelligence, superior analytics and mapping potential audiences.
“The Tremendous Bowl launch is just the start. Jack Perry has one aim: Personal native. And we expect he’s going to attain it,” Ross Martin, president of Identified, advised ADWEEK.
Proudly owning native
Zeam comes from Syncbak, an organization that powers many OTT options, together with livestreaming for Paramount+, Hulu, fuboTV and the NFL. It’s backed by Grey Tv, the Nationwide Affiliation of Broadcasters and Morgan Murphy Media. Zeam is designed to be complementary to streaming bingers to allow them to get knowledgeable and entertained by their native stations.
Perry’s mission for Zeam is to attach each broadcaster to each viewer, which additionally creates alternatives for entrepreneurs to succeed in and comply with, at scale, native and regional audiences. Zeam has already gotten the buy-in from almost 300 stations and 30 teams, together with Grey, CBS, Information Press & Gazette, Hearst and Morgan Murphy. At launch, Zeam can have station illustration that covers almost 80% of designated market areas.