This weekend, because the Tremendous Bowl looms giant, model mascot Chester Cheetah is marrying folks in his Cheetos Chapel on the Las Vegas Strip. Or at the very least, a digitized model of Chester seems to welcome bystanders into the “tacky” pop up chapel.
On Saturday an actual officiant legally married Frito-Lay workers. The model’s CEO was the couple’s witness.
The kitschy chapel is a part of the large Frito-Lay activation, fittingly named the Chip Strip. A Cheetos chapel doesn’t make sense apart from in Vegas, which is understood for its shotgun weddings and drive-thru nuptials.
“You undoubtedly hear of lots of people getting married in Vegas. We thought [there is] no higher individual to mischievously assist folks renew vows [or] get married then Chester,” stated stated Tina Mahal, svp of promoting at PepsiCo.
This 12 months’s occasion is the largest Tremendous Bowl expertise Frito-Lay’s ever created. It rented out avenue area from the New York New York on line casino to construct Cheetos Chapel and create a publicly-accessible area spanning at the very least a metropolis block close to the lodge’s Brooklyn Bridge.
The area has video games and prizes that embrace a Toyota Tacoma. There’s additionally a padded Dinamita inflatable jousting ring. Frito-Lay is placing its Dinamita model into the limelight this week and introduces viewers to new spokeswomen, Dina and Mita, in its newly-released Tremendous Bowl spot.
To heart the Chip Strip idea, Frito-Lay additionally wrapped the Luxor in a large Doritos chip. On Saturday, these on the Strip might scan the Luxor wrap utilizing Frito-Lay’s Triangle Tracker AR lens for an opportunity to win Tremendous Bowl tickets.