Frito-Lay’s Tostitos model had its personal activation close by.
The model parted with Minnesota Vikings quarterback Kirk Cousins to take over a brand new native restaurant and remodel it right into a Tostitos-themed four-course eating expertise.
The expertise got here with a chef’s desk possibility that allowed some guests to work together with the model’s culinary specialists. Thai corn fried shrimp and barbacoa arepas have been on the menu alongside different dishes made by Frito-Lay merchandise. One fan gained a eating expertise with Cousins, who ready and served their meals.
“With the merchandise that now we have, we all know that we are able to encourage folks to consider the model in a extra culinary manner,” Mahal stated.
Frito-Lay mum or dad firm PepsiCo has three advertisements within the Tremendous Bowl this 12 months, spanning its Dinamita, Starry and Mountain Dew manufacturers.
For the newest Tremendous Bowl 58 promoting information—who’s in, who’s out, teasers, full advertisements and extra—try Adweek’s Tremendous Bowl 2024 Advert Tracker and the remainder of our tales right here. And be a part of us on the night of Feb. 11 for the perfect in-game protection of the commercials.
