TikTok printed a greatest apply information on tips on how to optimize your advert campaigns and bidding methods for max efficiency.
The 13-page information consists of suggestions and proposals for:
- Account construction.
- Marketing campaign setup.
- Knowledge connections.
- Artistic.
- Attribution.
- Measurement.
Why we care. For those who plan to run campaigns on TikTok this 12 months, it’s best to take a look at this information as the ideas offered are immediately from the platform. Nonetheless, it’s vital to remember the supply of this data, and that sure recommendation could prioritize TikTok’s pursuits over advertisers’.
Advert account optimization. As a part of a nurtured account technique, TikTok recommends guaranteeing your Advert Account is structured in direction of the end-to-end person journey, for instance:
- Solely use one advert account.
- Mix and diversify advert teams.
Nurtured account technique. TikTok advises beginning with higher funnel conversion occasions (don’t instantly begin with the bottom funnel occasions) and repeating the method for every new Advert Group. The platform claims that is the “key to scalable development and long-term efficiency.”
Knowledge connection setup. TikTok states that by using its knowledge connections to measure and study from client actions in your web site, you may maximize the possibilities of conversions.
Setting and scaling your finances. TikTok recommends adhering to its greatest practices to maximise the effectiveness and effectivity of your finances utilization. The platform notes that it’s advisable to set budgets for each campaigns and Advert Teams.
Bidding technique. The bidding technique you choose tells TikTok’s system tips on how to bid for you within the advert public sale, so the platform advises deciding on a bidding technique that’s greatest aligned to your main KPI for marketing campaign effectivity.
Advert fatigue. If you attain the utmost variety of people who find themselves occupied with your advert, chances are you’ll expertise advert fatigue. TikTok has some tips about what actions you may take if this occurs.
Attribution. TikTok recommends utilizing Click on By means of Attribution along with View By means of Attribution for a holistic view of your marketing campaign.
What TikTok is saying. TikTok stated in a press release:
- “Guarantee your campaigns are arrange correctly so to obtain repeatable, dependable outcomes with ease. Use the most effective practices on this information because the foundational constructing blocks for fulfillment on TikTok.”
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Deep dive. Learn TikTok’s optimum net efficiency greatest apply information in full for extra data