Google Analytics 4 is allegedly lacking knowledge from Person Acquisition and Site visitors Acquisition studies as a consequence of a bug.
Customers report that knowledge previous to September 6 is now not out there, regardless of it having been in place for a minimum of two years prior, as demonstrated within the screenshot beneath:
The screenshot was shared within the Google Analytics Assist Middle.
In response, 15 others confirmed they had been experiencing the identical concern:
Why we care. In case you are experiencing this drawback, relaxation assured that the bug has been submitted to Google in Difficulty Tracker. Moreover, your knowledge will not be misplaced – you possibly can nonetheless generate studies on site visitors in Exploration studies or Normal studies utilizing a special dimension comparable to supply/medium.
What Google is saying. Google didn’t instantly reply to Search Engine Land’s request for remark.
Deep dive. Learn the complete thread on the Google Analytics Assist Middle for extra info.