Since its inception in 1980, Applebee’s has been a staple of American tradition, providing consolation meals and a welcoming environment to patrons throughout the nation. Nonetheless, like every legacy model, Applebee’s has confronted its share of challenges, together with a must adapt to altering shopper preferences and market dynamics.
On the newest episode of Advertising and marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to debate the journey of the model’s resurgence and its strategic advertising and marketing strategy. Yashinsky, a seasoned marketer who spent practically 20 years at McDonald’s, shared insights into Applebee’s transformation, emphasizing the model’s dedication to reconnecting with its roots whereas additionally participating with new generations of shoppers.
Through the dialog, Yashinsky highlights the importance of collaboration with franchisees in driving the model’s success, and teases upcoming bulletins and partnerships geared toward additional enhancing Applebee’s visitor experiences.
Stream the brand new episode under and subscribe on Apple Podcasts or discover it on Spotify.
